[This entry is via Boing Boing.]
California Clearchannel radio stations KFBK and KSTE are slavering for war — they’re rarin’ to go with groovy branding liners and they’re warning their employees not to miss out on a great chance to win over new listeners. Check out the leaked memo.
Our Coverage will be called America’s War with Iraq. In writing copy please call our coverage, ‘LIVE In-Depth Team Coverage of America’s War with Iraq…’
Branding liners have been produced and are in the system. Michael please issue a memo making it clear where board ops will find this important imaging. Mike also make certain that our cross promos on the FMs all address Live in-depth team coverage of the War with Iraq on Newstalk 1530 KFBK
The initial hours of coverage are critical. People who have never listened to our stations will be tuning in out of curiosity, desperation, panic and a hunger for information. RIGHT NOW, convert them to P-1’s, or at least make them a future cumer. We must make sure we meet their expectations, otherwise they’re gone forever and they ain’t coming back.
