Free Advertising

Posted on March 18, 2004 by Gene

Toyota today sent me a letter and a sticker, telling me that they will soon be featuring the sticker on new Prius sent to dealers — and that as an early adopter, they wanted me to have one to put on my car.
It’s a big, ugly sticker saying “2004 Motor Trend Car of the Year.”
As much as I love my Prius, I feel unmoved by Toyota’s bid for free advertising on my vehicle, considering that I paid full sticker price for it AND had to wait for it.