Trapped in a marketer’s web

Posted on May 8, 2007 by Gene

Dear whomever-is-responsible-for-marketing-Spiderman-3:

Perhaps you thought it was clever using other people’s ads to piggyback a Spiderman message, for example, Comcast ads featuring some weirdo in a Spiderman costume. Maybe you thought it was brilliant to have spin instructors in gyms promote the movie with music and video. Mayhaps you believed that offering “Spidey” wakeup calls to kids was brilliant and wouldn’t annoy anyone; or that a Spiderman version of Mr. Potatohead would be a best seller.

Surprise!

I will never watch this movie. I fully intend to go to my grave smug in the realization that your efforts backfired spectacularly.

(Of course, I still haven’t seen any of the Star Wars prequels, but George Lucas isn’t exactly missing that money. Perhaps this protest is insignificant.)

Love,
Gene