Just As I Thought

Trapped in a marketer’s web

Dear whomever-is-responsible-for-marketing-Spiderman-3:

Perhaps you thought it was clever using other people’s ads to piggyback a Spiderman message, for example, Comcast ads featuring some weirdo in a Spiderman costume. Maybe you thought it was brilliant to have spin instructors in gyms promote the movie with music and video. Mayhaps you believed that offering “Spidey” wakeup calls to kids was brilliant and wouldn’t annoy anyone; or that a Spiderman version of Mr. Potatohead would be a best seller.

Surprise!

I will never watch this movie. I fully intend to go to my grave smug in the realization that your efforts backfired spectacularly.

(Of course, I still haven’t seen any of the Star Wars prequels, but George Lucas isn’t exactly missing that money. Perhaps this protest is insignificant.)

Love,
Gene

1 comment

  • Well naturally I was curious about the spinning reference. Washington Sports actually asked us to do a ‘movie theme’ class a while back as part of some cross-promotion with Blockbuster. It was voluntary and they did advertise it beforehand. Nothing so elaborate as video screens. I played a bunch of the same kind of music I would anyway, that had been in movies.

    I have to say that that in the one picture in the link to Cruch Gyms it looks like the Goblin Boy is having his way with Spidey though…

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