Just add boiling Evian

Posted on May 11, 2007 by Gene

If a company affixes the words “weight loss” or “lowers cholesterol” to a product, the price skyrockets. For example, Quaker Instant Oatmeal, which is pretty much the same thing as Safeway brand instant oatmeal — except, the Safeway brand has less saturated fat and fewer calories. The shocking thing is the price, which brings “premium price” to a whole new level. From my shopping trip this morning:

Quaker Instant Oatmeal, $4.99 for 12.6 oz.

Safeway store brand instant oatmeal, $2.54 for 15.4 oz.

The brand name is more than twice the price. Not only that, it has two fewer packets of oatmeal in the box. Frankly, I can’t envision a situation where I would even consider buying the Quaker oatmeal; what about you?