Just As I Thought

The More You Know

Perhaps one of the most recognized public service campaigns of the last decade, “The More You Know” has been the cornerstone of NBC’s PSA activities since January 1989.

Perhaps one of the most recognized public service campaigns of the last decade, “The More You Know” has been the cornerstone of NBC’s PSA activities since January 1989. The campaign has featured more than 250 NBC stars. Learn more about The More You Know.
The NBC website includes video of current TMYK spots, the spots archived here are from the early years of the campaign. (Requires Quicktime. There are 128 files in this collection, so please don’t be a bandwidth hog — try watching a few each day rather than all at once. Thanks!)

Phase 3 (1989)

  1. Bill Cosby: Teacher Recruitment
  2. John Larroquette: Alcoholism
  3. Dawnn Lewis: Substance Abuse
  4. John Ratzenberger: Stay in School
  5. Blair Underwood: Substance Abuse
  6. Deborah Norville: Peer Pressure
  7. Robert Stack: Drinking & Driving
  8. Dawnn Lewis: Teen Pregnancy
  9. Malcolm-Jamal Warner: Stay in School
  10. Ann Jillian: Designated Driver
  11. Marsha Warfield: Substance Abuse
  12. John Ratzenberger: Teacher Tribute
  13. Tempestt Bledsoe: Teacher Tribute
  14. Blair Underwood: Peer Pressure
  15. Parker Stevenson: Stay in School

Phase 4 (1990): Ready to Learn

  1. Betty White, Richard Dysart: Be a Teacher
  2. Bill Cosby: Train Your Brain
  3. Jere Burns: Listen to Your Teacher
  4. Jill Eikenberry, Michael Tucker: Ready to Learn
  5. Scott Bakula: Many Hats
  6. Blair Underwood: Favorite Teacher
  7. Park Overall: Learn in Different Ways
  8. Richard Dysart: Invest in Your Child
  9. Charlie Schlatter: Stay in School
  10. Phylicia Rashad, Raven Symone: Childhood
  11. Blair Underwood: Diversity
  12. Jere Burns: Listen to your Kids
  13. Jimmy Smits: Listen to your Teacher
  14. Will Smith: Stay in School
  15. Miss America 1990: Stay in School
  16. Charlie Schlatter: Stay in School
  17. Richard Dysart: Invest in your Child
  18. Will Smith: Stay in School
  19. Betty White: Be a Teacher
  20. Scott Bakula: Thank a Teacher
  21. Betty White, Richard Dysart: Be a Teacher

Phase 11 (1995)

  1. Eriq LaSalle: Violence Prevention
  2. Jennifer Aniston: Education Appreciation
  3. David Schwimmer: Teacher Appreciation
  4. David Hyde Pierce: Parental Involvement
  5. Jonathan Silverman: Teacher Appreciation
  6. Leila Kenzle: Domestic Violence
  7. Julianna Margulies: Designated Driver
  8. David Schwimmer: Stay in School
  9. LL Cool J: Violence Prevention
  10. David Hyde Pierce: Stay in School
  11. Jonathan Silverman: Date Rape
  12. Lawrence Brothers: Violence Prevention
  13. Eriq LaSalle: Teacher Appreciation
  14. Jennifer Aniston: Rape
  15. Matt Lawrence: Homework Encouragement
  16. Steven Weber: Teacher Appreciation
  17. Gloria Reuben: Designated Driver
  18. Noah Wyle: Teacher Appreciation
  19. Julianna Margulies: Domestic Violence
  20. Lisa Kudrow: Teen Pregnancy
  21. LL Cool J: Drugs
  22. Leila Kenzle: Fetal Alcohol Syndrome
  23. Ming-Na Wen: STDs
  24. Leeza Gibbons: Domestic Violence
  25. Joey Lawrence: Drugs
  26. Gloria Reuben: Date Rape
  27. Lisa Kudrow: STDs
  28. David Schwimmer: Teacher Appreciation
  29. Eriq LaSalle: Violence Prevention
  30. Jennifer Aniston: Stay in School
  31. Jonathan Silverman: Teacher Tribute
  32. LL Cool J: Stay in School
  33. Julianna Margulies: Designated Driver
  34. Lisa Kudrow: STDs
  35. Joey Lawrence: Drugs
  36. Noah Wyle: Stay in School
  37. Leila Kenzle: Fetal Alcohol Syndrome
  38. Leeza Gibbons: Domestic Violence
  39. NBC Tag
  40. Music 1
  41. Music 2
  42. Music 3
  43. Music 4
  44. Music 5
  45. Music 6
  46. Music 7
  47. Music 8
  48. Music 9
  49. Music 10
  50. Music 11
  51. Music 12
  52. Music 13
  53. Music 14
  54. Music 15
  55. Music 16
  56. Music 17
  57. Music 18

Phase 12 (1996)

  1. Julianna Margulies: Drug Abuse
  2. Eriq LaSalle: Teacher Appreciation
  3. Jonathan Silverman: STDs
  4. Brooke Shields: Teacher Tribute
  5. Anthony Edwards: Reading
  6. Lea Thompson: Child Abuse
  7. Courtney Cox: Violence Prevention
  8. Eriq LaSalle: Drug Abuse
  9. Julianna Margulies: STDs
  10. Gloria Reuben: School Support
  11. Anthony Edwards: Teacher Appreciation
  12. Brooke Shields: Reading
  13. Jonathan Silverman: Drug & Alcohol Abuse
  14. Jane Leeves: Parental Involvement
  15. Jere Burns: Parental Involvement
  16. Lea Thompson: Teacher Appreciation
  17. Joseph Gordon-Levitt: Peer Pressure
  18. Marne Patterson: Drug & Alcohol Abuse
  19. Jonathan Silverman: Teacher Tribute
  20. Leeza Gibbons: School Support
  21. Jere Burns: Teen Encouragement
  22. Gloria Reuben: Teacher Recruitment
  23. Jane Leeves: Stay in School
  24. Benjamin Bratt: Violence Prevention
  25. Jonathan Silverman: Education Appreciation
  26. Julianna Margulies: STDs
  27. Eriq LaSalle: Teacher Appreciation
  28. Lea Thompson: Teacher Tribute
  29. Anthony Edwards: Reading
  30. Courtney Cox: Designated Driver
  31. Brooke Shields: Reading
  32. Eriq LaSalle: Drug Abuse
  33. Leeza Gibbons: School Support
  34. Jere Burns: Parental Involvement
  35. Jane Leeves: Parental Involvement

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