Just As I Thought

Ikea’s sales should pick up

From Ananova:

Ikea’s new bed shares name with German obscenity

Ikea has apologised after accidentally naming a child’s bunk bed after an obscene German expression.

The Swedish firm didn’t realise the problem until after the £110 bed went on sale across Europe.

The wooden bed is called the “Gutvik” which means “Good f***” in German.

But the Swedish firm’s adverts for the bed were hastily withdrawn from windows and papers after it was pointed out to bosses what the words meant in German.

IKEA spokesman Sabine Nold, 40, said: “Yes, we do have a bed of this name that is on offer in our stores at the moment.

“It is the name of a tiny Swedish town. We did not realise that it could also be taken as something obscene.”

She says the 10,000 articles in the IKEA catalogue have the same names the world over and occasionally a word might have a different meaning in a different language.

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