Yet another of NBC’s attempts in the 1980s to create a viable news magazine format, this one was tagged with the unfortunate and lengthy name “Yesterday, Today and Tomorrow.” The opening titles led the viewer on a path through history and into the waiting arms of Stone Phillips and Maria Shriver.
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Although I was serving as the interim publicist at WETA — the public broadcaster in Washington, DC — when this ditty debuted, I disavow any knowledge of it and take no responsibility whatsoever.
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The More You Know
Perhaps one of the most recognized public service campaigns of the last decade, "The More You Know" has been the cornerstone of NBC's PSA activities since January 1989.
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