Another reason to hire a competent designer and printer: this week’s sales circular from Circuit City included this image:
… which immediately got the Apple “rumors” community buzzing. “It’s a new purple iPod!” they panted.
Of course, those of us with a modicum of knowledge of the printing process realized that the color reproduction in the printed piece was total crap.
I don’t know which is funnier: the poor printing job or the rumormongers who latch on to the most bizarre and ridiculous things and find clues in them.
…at this point I’m just glad that someone was paying attention to our flier.