Just As I Thought

Here’s to the crazy ones

Tuesday, September 15, 2009: Microsoft today announced that it has begun shipping “Office 2008 for Mac Business Edition,” replacing the previous “Standard Edition” and “Special Media Edition” with a single package offering the complete Office suite with support for Microsoft Exchange included.

Tuesday, September 15, 2009.

3 months from the end of 2009.

Office 2008.

Kudos, once again, to Microsoft’s crack product marketing and naming teams.

Also, let’s compare:

Apple: “Pages”
Microsoft: “Office 2008 for Mac Business Edition”

Apple: “Mac OS X Snow Leopard”
Microsoft: “Windows 7 Starter” “Windows 7 Home Premium” “Windows 7 Professional” “Windows 7 Ultimate Edition”

Apple: “Genius”
Microsoft: “Retail Technical Advisor”

Apple: “Concierge”
Microsoft: “Retail Customer Service Associate”

It’s like Microsoft’s namers feel they’re winning the game by sheer number of syllables.

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