http://www.theatlantic.com/politics/archive/2012/11/how-conservative-media-lost-to-the-msm-and-failed-the-rank-and-file/264855/
Conservatives were at a disadvantage because their information elites pandered in the most cynical, self-defeating ways, treating would-be candidates like Sarah Palin and Herman Cain as if they were plausible presidents rather than national jokes who’d lose worse than George McGovern.
In conservative fantasy-land, Richard Nixon was a champion of ideological conservatism, tax cuts are the only way to raise revenue, adding neoconservatives to a foreign-policy team reassures American voters, Benghazi was a winning campaign issue, Clint Eastwood’s convention speech was a brilliant triumph, and Obama’s America is a place where black kids can beat up white kids with impunity. Most conservative pundits know better than this nonsense — not that they speak up against it. They see criticizing their own side as a sign of disloyalty. I see a coalition that has lost all perspective, partly because there’s no cost to broadcasting or publishing inane bullshit. In fact, it’s often very profitable. A lot of cynical people have gotten rich broadcasting and publishing red meat for movement conservative consumption.