http://www.rawstory.com/rs/2013/01/16/maddow-on-new-nra-ads-trolling-a-key-aspect-of-conservative-media/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+TheRawStory+%28The+Raw+Story%29
“Trolling is a key part of the conservative-entertainment/media business model. These guys say stuff all the time that they do not intend to be persuasive. They’re not trying to explain something, or bring people along to their way of thinking, they’re just doing something to attract attention, and hopefully condemnation and outrage from the mainstream, and particularly from liberals. They want to offend you. They seek to offend you. That is the point.”