http://www.thedailybeast.com/articles/2013/02/20/the-powerpoint-that-proves-it-s-not-obama-s-sequester-after-all.html
As usual, the GOP is the master of language. When you have a party that acts in lockstep unison, all voicing the same misleading message, it sticks. It’s amazing how well they do this. I wish I could get my own bosses to understand marketing – to come up with a single, simple message and stick to it.