The true price

Posted on November 3, 2005 by Gene

I just can’t figure out how companies price things, how they manage to rack up such huge profits without a revolt from consumers.
Three examples:

• One can of chunk light tuna at Albertsons, 99¢. Safeway: $1.29. The same can at Target, 36¢.
• Six pack of plain Klondike ice cream bars at Albertsons, $5. Safeway: $3.99. Same six-pack plus one extra Heath bar flavor at Target, $1.30.
• Eight pack of Shick Quattro razor blades at Albertsons, $18.99. Same blades at Safeway, $20.39. I’m on my way to Target now to buy some.

So, why so expensive? Is it simply what the market will bear? With the price of a can of tuna so high, it’s no wonder that people talk about seniors eating cat food instead.
A can of store-brand cat food: 25¢.