It’s amazing how one fad can bring down a venerable cultural icon. The makers of Hostess treats — Twinkies, HoHos, and my favorite, those Hostess Pies — has gone into bankruptcy. Most people blame it on the low-carb craze, but at least one analyst thinks otherwise:
“This is a business that has been in steady decline for the last eight years and they sometimes blame Atkins or blame other consumer trends,” said Pinheiro. “But the bottom line is that this company hasn’t innovated … and when they have innovated they’ve generally been one step late.”
How can you innovate Twinkies, cupcakes with filling, and HoHos? What more can humanity want? I ask you!
Well, here’s a new tactic for John Kerry: we lost Twinkies on Bush’s watch.
