Perhaps one of the most recognized public service campaigns of the last decade, “The More You Know” has been the cornerstone of NBC’s PSA activities since January 1989. The campaign has featured more than 250 NBC stars. Learn more about The More You Know.
The NBC website includes video of current TMYK spots, the spots archived here are from the early years of the campaign. (Requires Quicktime. There are 128 files in this collection, so please don’t be a bandwidth hog — try watching a few each day rather than all at once. Thanks!)
Phase 3 (1989)
- Bill Cosby: Teacher Recruitment
- John Larroquette: Alcoholism
- Dawnn Lewis: Substance Abuse
- John Ratzenberger: Stay in School
- Blair Underwood: Substance Abuse
- Deborah Norville: Peer Pressure
- Robert Stack: Drinking & Driving
- Dawnn Lewis: Teen Pregnancy
- Malcolm-Jamal Warner: Stay in School
- Ann Jillian: Designated Driver
- Marsha Warfield: Substance Abuse
- John Ratzenberger: Teacher Tribute
- Tempestt Bledsoe: Teacher Tribute
- Blair Underwood: Peer Pressure
- Parker Stevenson: Stay in School
Phase 4 (1990): Ready to Learn
- Betty White, Richard Dysart: Be a Teacher
- Bill Cosby: Train Your Brain
- Jere Burns: Listen to Your Teacher
- Jill Eikenberry, Michael Tucker: Ready to Learn
- Scott Bakula: Many Hats
- Blair Underwood: Favorite Teacher
- Park Overall: Learn in Different Ways
- Richard Dysart: Invest in Your Child
- Charlie Schlatter: Stay in School
- Phylicia Rashad, Raven Symone: Childhood
- Blair Underwood: Diversity
- Jere Burns: Listen to your Kids
- Jimmy Smits: Listen to your Teacher
- Will Smith: Stay in School
- Miss America 1990: Stay in School
- Charlie Schlatter: Stay in School
- Richard Dysart: Invest in your Child
- Will Smith: Stay in School
- Betty White: Be a Teacher
- Scott Bakula: Thank a Teacher
- Betty White, Richard Dysart: Be a Teacher
Phase 11 (1995)
- Eriq LaSalle: Violence Prevention
- Jennifer Aniston: Education Appreciation
- David Schwimmer: Teacher Appreciation
- David Hyde Pierce: Parental Involvement
- Jonathan Silverman: Teacher Appreciation
- Leila Kenzle: Domestic Violence
- Julianna Margulies: Designated Driver
- David Schwimmer: Stay in School
- LL Cool J: Violence Prevention
- David Hyde Pierce: Stay in School
- Jonathan Silverman: Date Rape
- Lawrence Brothers: Violence Prevention
- Eriq LaSalle: Teacher Appreciation
- Jennifer Aniston: Rape
- Matt Lawrence: Homework Encouragement
- Steven Weber: Teacher Appreciation
- Gloria Reuben: Designated Driver
- Noah Wyle: Teacher Appreciation
- Julianna Margulies: Domestic Violence
- Lisa Kudrow: Teen Pregnancy
- LL Cool J: Drugs
- Leila Kenzle: Fetal Alcohol Syndrome
- Ming-Na Wen: STDs
- Leeza Gibbons: Domestic Violence
- Joey Lawrence: Drugs
- Gloria Reuben: Date Rape
- Lisa Kudrow: STDs
- David Schwimmer: Teacher Appreciation
- Eriq LaSalle: Violence Prevention
- Jennifer Aniston: Stay in School
- Jonathan Silverman: Teacher Tribute
- LL Cool J: Stay in School
- Julianna Margulies: Designated Driver
- Lisa Kudrow: STDs
- Joey Lawrence: Drugs
- Noah Wyle: Stay in School
- Leila Kenzle: Fetal Alcohol Syndrome
- Leeza Gibbons: Domestic Violence
- NBC Tag
- Music 1
- Music 2
- Music 3
- Music 4
- Music 5
- Music 6
- Music 7
- Music 8
- Music 9
- Music 10
- Music 11
- Music 12
- Music 13
- Music 14
- Music 15
- Music 16
- Music 17
- Music 18
Phase 12 (1996)
- Julianna Margulies: Drug Abuse
- Eriq LaSalle: Teacher Appreciation
- Jonathan Silverman: STDs
- Brooke Shields: Teacher Tribute
- Anthony Edwards: Reading
- Lea Thompson: Child Abuse
- Courtney Cox: Violence Prevention
- Eriq LaSalle: Drug Abuse
- Julianna Margulies: STDs
- Gloria Reuben: School Support
- Anthony Edwards: Teacher Appreciation
- Brooke Shields: Reading
- Jonathan Silverman: Drug & Alcohol Abuse
- Jane Leeves: Parental Involvement
- Jere Burns: Parental Involvement
- Lea Thompson: Teacher Appreciation
- Joseph Gordon-Levitt: Peer Pressure
- Marne Patterson: Drug & Alcohol Abuse
- Jonathan Silverman: Teacher Tribute
- Leeza Gibbons: School Support
- Jere Burns: Teen Encouragement
- Gloria Reuben: Teacher Recruitment
- Jane Leeves: Stay in School
- Benjamin Bratt: Violence Prevention
- Jonathan Silverman: Education Appreciation
- Julianna Margulies: STDs
- Eriq LaSalle: Teacher Appreciation
- Lea Thompson: Teacher Tribute
- Anthony Edwards: Reading
- Courtney Cox: Designated Driver
- Brooke Shields: Reading
- Eriq LaSalle: Drug Abuse
- Leeza Gibbons: School Support
- Jere Burns: Parental Involvement
- Jane Leeves: Parental Involvement
