The More You Know

Perhaps one of the most recognized public service campaigns of the last decade, “The More You Know” has been the cornerstone of NBC’s PSA activities since January 1989. The campaign has featured more than 250 NBC stars. Learn more about The More You Know.
The NBC website includes video of current TMYK spots, the spots archived here are from the early years of the campaign. (Requires Quicktime. There are 128 files in this collection, so please don’t be a bandwidth hog — try watching a few each day rather than all at once. Thanks!)

Phase 3 (1989)

1. Bill Cosby: Teacher Recruitment
2. John Larroquette: Alcoholism
3. Dawnn Lewis: Substance Abuse
4. John Ratzenberger: Stay in School
5. Blair Underwood: Substance Abuse
6. Deborah Norville: Peer Pressure
7. Robert Stack: Drinking & Driving
8. Dawnn Lewis: Teen Pregnancy
9. Malcolm-Jamal Warner: Stay in School
10. Ann Jillian: Designated Driver
11. Marsha Warfield: Substance Abuse
12. John Ratzenberger: Teacher Tribute
13. Tempestt Bledsoe: Teacher Tribute
14. Blair Underwood: Peer Pressure
15. Parker Stevenson: Stay in School

Phase 4 (1990): Ready to Learn

1. Betty White, Richard Dysart: Be a Teacher
2. Bill Cosby: Train Your Brain
3. Jere Burns: Listen to Your Teacher
4. Jill Eikenberry, Michael Tucker: Ready to Learn
5. Scott Bakula: Many Hats
6. Blair Underwood: Favorite Teacher
7. Park Overall: Learn in Different Ways
8. Richard Dysart: Invest in Your Child
9. Charlie Schlatter: Stay in School
10. Phylicia Rashad, Raven Symone: Childhood
11. Blair Underwood: Diversity
12. Jere Burns: Listen to your Kids
13. Jimmy Smits: Listen to your Teacher
14. Will Smith: Stay in School
15. Miss America 1990: Stay in School
16. Charlie Schlatter: Stay in School
17. Richard Dysart: Invest in your Child
18. Will Smith: Stay in School
19. Betty White: Be a Teacher
20. Scott Bakula: Thank a Teacher
21. Betty White, Richard Dysart: Be a Teacher

Phase 11 (1995)

1. Eriq LaSalle: Violence Prevention
2. Jennifer Aniston: Education Appreciation
3. David Schwimmer: Teacher Appreciation
4. David Hyde Pierce: Parental Involvement
5. Jonathan Silverman: Teacher Appreciation
6. Leila Kenzle: Domestic Violence
7. Julianna Margulies: Designated Driver
8. David Schwimmer: Stay in School
9. LL Cool J: Violence Prevention
10. David Hyde Pierce: Stay in School
11. Jonathan Silverman: Date Rape
12. Lawrence Brothers: Violence Prevention
13. Eriq LaSalle: Teacher Appreciation
14. Jennifer Aniston: Rape
15. Matt Lawrence: Homework Encouragement
16. Steven Weber: Teacher Appreciation
17. Gloria Reuben: Designated Driver
18. Noah Wyle: Teacher Appreciation
19. Julianna Margulies: Domestic Violence
20. Lisa Kudrow: Teen Pregnancy
21. LL Cool J: Drugs
22. Leila Kenzle: Fetal Alcohol Syndrome
23. Ming-Na Wen: STDs
24. Leeza Gibbons: Domestic Violence
25. Joey Lawrence: Drugs
26. Gloria Reuben: Date Rape
27. Lisa Kudrow: STDs
28. David Schwimmer: Teacher Appreciation
29. Eriq LaSalle: Violence Prevention
30. Jennifer Aniston: Stay in School
31. Jonathan Silverman: Teacher Tribute
32. LL Cool J: Stay in School
33. Julianna Margulies: Designated Driver
34. Lisa Kudrow: STDs
35. Joey Lawrence: Drugs
36. Noah Wyle: Stay in School
37. Leila Kenzle: Fetal Alcohol Syndrome
38. Leeza Gibbons: Domestic Violence
39. NBC Tag
40. Music 1
41. Music 2
42. Music 3
43. Music 4
44. Music 5
45. Music 6
46. Music 7
47. Music 8
48. Music 9
49. Music 10
50. Music 11
51. Music 12
52. Music 13
53. Music 14
54. Music 15
55. Music 16
56. Music 17
57. Music 18

Phase 12 (1996)

1. Julianna Margulies: Drug Abuse
2. Eriq LaSalle: Teacher Appreciation
3. Jonathan Silverman: STDs
4. Brooke Shields: Teacher Tribute
5. Anthony Edwards: Reading
6. Lea Thompson: Child Abuse
7. Courtney Cox: Violence Prevention
8. Eriq LaSalle: Drug Abuse
9. Julianna Margulies: STDs
10. Gloria Reuben: School Support
11. Anthony Edwards: Teacher Appreciation
12. Brooke Shields: Reading
13. Jonathan Silverman: Drug & Alcohol Abuse
14. Jane Leeves: Parental Involvement
15. Jere Burns: Parental Involvement
16. Lea Thompson: Teacher Appreciation
17. Joseph Gordon-Levitt: Peer Pressure
18. Marne Patterson: Drug & Alcohol Abuse
19. Jonathan Silverman: Teacher Tribute
20. Leeza Gibbons: School Support
21. Jere Burns: Teen Encouragement
22. Gloria Reuben: Teacher Recruitment
23. Jane Leeves: Stay in School
24. Benjamin Bratt: Violence Prevention
25. Jonathan Silverman: Education Appreciation
26. Julianna Margulies: STDs
27. Eriq LaSalle: Teacher Appreciation
28. Lea Thompson: Teacher Tribute
29. Anthony Edwards: Reading
30. Courtney Cox: Designated Driver
31. Brooke Shields: Reading
32. Eriq LaSalle: Drug Abuse
33. Leeza Gibbons: School Support
34. Jere Burns: Parental Involvement
35. Jane Leeves: Parental Involvement