Just As I Thought
The War with the Customer

Gosh, maybe the Kindle IS the easier way to read

December 6, 2007

So, I’m linking to a review of the Amazon Kindle, a device that just doesn’t compel me for many reasons, when I am confronted with this:

What is the article? What is the ad? Where should I look, why should I look, my brain hurts? Dear lord: there are 13 section tabs at the top. Then six more under that. Then nine more under that. Then a column of 22 subjects and features on the left. Below the fold are dozens more sections and columns and related articles and…

I believe that the article I came here to read is located in the most narrow strip on the page. But I can’t be sure. Ironically under the headline “Saving Your Eyes.”

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