This morning, feeling the pull of childhood nostalgia, I decided to view the trailer for this spring’s “Speed Racer” feature. Naturally, I looked for it on Apple’s trailers site, but no joy. I finally found it on AOL’s site, which surprised me by presenting it in Quicktime (at least, on my Mac).
But here’s where it becomes an annoying experience. It streamed the trailer to my Quicktime player, and then disabled any save functions. I can watch it as many times as I want until I close the player window, and then it is gone.
What is the point of this kind of lockdown? Are movie studios worried about piracy of their ads? Do they think that somehow someone will be able to recreate the entire film out of 2 minutes of 1-second-long clips? Isn’t the idea of a trailer to generate hype and thus ticket sales? What’s the purpose of restricting the dissemination of such a thing; of denying people the ability to save the trailer to their disc and then show it to friends — or just watch it over and over and over until they become so obsessed that they are first in line two days before the premiere to buy tickets?
Is it just me? Or are entertainment industry decision-makers just complete and utter morons?
This will open the movie up in a new window, one which will allow you to save it to the hard drive. Have fun!]