Have you seen these odd AT&T Yellow Pages commercials? The ones where the couple is staking out their neighborhood with binoculars, wondering just where in the world those mysterious Yellow Pages materialize from?
Every time I see this commercial I have to scratch my head, puzzled as to what the message here really is. Because we all know where the phone books come from and it isn’t mysterious in the least: it’s a battered old pick up truck moving slowly down the street, with a couple of minimum-wage guys (usually Hispanic) throwing them out of the back.
But I suppose that wouldn’t make a very marketable image, which begs the question of why AT&T thought this would make a good angle for an ad…
