Targeted marketing

ExxonMobil reported a profit last quarter of $11,700,000,000. Profit, not revenues. So far this year they've made more in profit than it cost for the entire Apollo series of moon landings. How does this jibe with the  [more...]

Here I sit in decadent California, with a bank account about to burst. When that wire transfer came in from the sale of my house, I was flabbergasted — I’d never had so much money before in my life. Now, of  [more...]

There is an interesting oped in the Washington Post this morning called "Portion Distortion," explaining how fast food companies have over the years manipulated and marketed portions to incredible sizes, creating a  [more...]