Targeted marketing

I bemoaned the loss of Bob Edwards when he was forced out of NPR's Morning Edition; now, a few years later, I am bemoaning the loss of Morning Edition itself.

What genius decided that it would be better to use strange, esoteric symbols on fabric care labels instead of clear instructions? Someone at the Soap and Detergent Association who had too much time on his hands  [more...]

This week, Kraft (a subsidiary of RJ Reynolds Tobacco, by the way) announced that it was concerned about the rise of obesity and would take steps to fight it: The commitments Kraft is making, which are global in scope  [more...]