Where would Microsoft be without Apple to innovate for it?
The software giant has been quick to emulate Apple for many years, usually releasing products that are a pale copy. But up until now, their copying operation has stuck to software.
Today, they are promoting their Xbox 360 — a type of product that Apple has not brought to market — by talking about the design. This is, of course, the Apple hallmark: beautiful product design. Of course, Apple’s product design extends from the case right through to the software interface, a complete package as it were.
Apple also has Jonathan Ive, the award-winning and oddly famous product designer, the shaved-head Brit in the t-shirt giving us a cool anti-hip smile.
And now, Microsoft, with their penchant for thinly-disguised copies, brings us… Jonathan Hayes, the product designer in the t-shirt with the smug smile.
Do you think that’s his real name?
Anyway. The new Xbox is a radical departure from the old… but it’s certainly not an innovative design. It looks like a hard drive I have right here. It looks like a slightly curvy computer peripheral from 1997.
Why is Microsoft always about 8 years behind the cutting edge?
