I’ve often been told by my peers that I simply don’t charge enough for my design services. I tend to agree, but I just can’t find the courage to charge astronomical design fees when the work is relatively simple — at least, for me.
So, I wonder — somewhat jealously — how much a high-priced design firm charged for this long-awaited new AT&T logo, which was just unveiled.
I’m sure it was more than the $500 I would have charged. Wow, how innovative: apply a fisheye lens filter to the old logo, and go lowercase. Brilliant!