Just As I Thought

You get what you pay too much for

I’ve often been told by my peers that I simply don’t charge enough for my design services. I tend to agree, but I just can’t find the courage to charge astronomical design fees when the work is relatively simple — at least, for me.
So, I wonder — somewhat jealously — how much a high-priced design firm charged for this long-awaited new AT&T logo, which was just unveiled.

image

I’m sure it was more than the $500 I would have charged. Wow, how innovative: apply a fisheye lens filter to the old logo, and go lowercase. Brilliant!

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