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The War with the Customer

$10,000,000 well spent

September 5, 2008

So, I’m no marketing genius, of course… but just who and what is Microsoft targeting with this ad? Old guys who buy cheap shoes?

No, it’s NOT OK.

Pining for the 1G

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The War with the Customer

Perpetual copyright: it all began with a mouse

People are fond of quoting Walt Disney’s “it all started with a mouse” line. But do they understand what it was that started? Today, Mickey Mouse turns 75. He’s not a real mouse, he’s a [more...]

November 18, 2003

The War with the Customer

Almost every kernel resurrected

Oh, boy. The dead have risen to walk across the face of the Earth… and predictably, they’re being used for advertising. Good old Orville Redenbacher has been resurrected electronically (throw the switch [more...]

January 17, 2007

The War with the Customer

Making a volcano out of a molehill

So, the middle-of-the-month earthquake which I so deftly predicted yesterday is now big news on the cable networks — well, it’s not that they are giving us news, they’re just giving us chatter and [more...]

October 15, 2006

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