Doctor Who has topped the list as the most purchased TV Series from iTunes, according to figures released by Apple in the US.
Doctor Who outranked US hits including the Emmy-winning sitcom Modern Family and Glee to become the most downloaded series of the year.
What can we learn from this?
- Even though Doctor Who is now shown on American cable on the same day as in the UK, people would rather buy it than watch it cut to shreds for commercials and plastered with promos and bugs all over the picture.
- People don’t want to wait for delayed DVDs anymore.
- British sci-fi in a series of 13 episodes is far more compelling than ubiquitous US “unscripted drama” or procedural crime shows that run every damned day.
Media companies, take note.
