Just As I Thought

London’s dystopian Olympics: criminal sanctions for violating the exclusivity of sponsors’ brands

As London ramps up for the 2012 Olympics, a dystopian regime of policing and censorship on behalf of the games’ sponsors is coming online. A special squad of “brand police” will have the power to force pubs to take down signs advertising “watch the games on our TV,” to sticker over the brand-names of products at games venues where those products were made by companies other than the games’ sponsors, to send takedown notices to YouTube and Facebook if attendees at the games have the audacity to post their personal images for their friends to see, and more. What’s more, these rules are not merely civil laws, but criminal ones, so violating the sanctity of an Olympic sponsor could end up with prison time for Londoners. [via boingboing]

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