Someone has been placing bizarre, cryptic, detailed ads in the May 1 edition of the University of Arizona newspaper, every year since the 1970s. One guy has embarked on a quest to figure out what it’s all about.
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Now this is brand equity
Well, if I ever need some quick cash, I can always sell my good name: here’s what Network Solutions says I’m worth:
September 8, 2005
The Style Invitational January 12
Some of my favorite entries from week CLI, in which entrants were asked to tell us what would happen if an existing company ran a different business: Second Runner-Up: If Apple Computer ran a dating service, only [more...]
January 12, 2003
