Now this is brand equity

Missed yesterday’s All Things Considered April Fools story? They’ve now posted it up on their website. I was completely taken in… and I’m not proud of that. The story claimed that the Library of  [more...]

The annual arrival of the popcorn here at my office couldn’t have come at a better time. It’s almost impossible to concentrate on being depressed at a break up when you’re shoveling cheese popcorn into  [more...]

I made a very wise decision to just fly off for a three-day vacation. I tried to justify it by telling myself that I would work on Sara’s DVD – business, you know. And while we did sit down and go through  [more...]