Now this is brand equity

From Ananova: Ikea’s new bed shares name with German obscenity Ikea has apologised after accidentally naming a child’s bunk bed after an obscene German expression. The Swedish firm didn’t realise the  [more...]

After 11 years, I’ve formed a comfortable truce with my job. Over the years it’s been very frustrating, with a sometimes extremely heavy work load and on-again, off-again assistance. But I’ve been here  [more...]

In the crossfire: Jann is a computer programmer currently residing in San Francisco, California. We were a couple once, back in the 20th century. He’s sometimes reactionary, sometimes right, sometimes libertarian  [more...]